YOC - Raised guidance underpinned by VIS.X strategy
YOC has raised its revenue and profit guidance for FY21, underpinned by the evaluation of its order backlog for Q421 and reflecting the success of its VIS.X strategy and high-impact ad formats. Management’s latest collaborative study with Nielsen supports this, highlighting that YOC’s ad formats can provide far higher campaign effectiveness versus standard formats. Revenue is now expected to be in the range of €18.5–19m (previously €17–18m), representing year-on-year and quarter-on-quarter growth of c 21% and c 72% respectively at the mid-point of guidance. Management forecasts EBITDA and net income to be in the ranges of €2.5–2.8m (previously €1.8–2.3m) and €1.5–1.8m (€0.8–1.3m), equating to margins of 14% and 9% respectively using the mid-point of guidance. On an EBITDA basis, this would be 2ppt higher than FY20 despite the substantial investments made through FY21, confirming the higher operating leverage of its VIS.X platform compared to traditional selling methods.Yoc AG is a Germany-based service provider active in the field of mobile media. The Company offers technology-based services, such as mobile marketing, digital advertising and online media services. It is focused on one core segment, namely Mobile Advertising. The Mobile Advertising segment is engaged in marketing of mobile Internet portals and applications of media companies, publishing groups and portal operations. It includes establishing private marketplaces, with aim to position the companies in the programmatic trading segments, and Programmatic Data Targeting for data-based addressing of target groups by advertisers. The Company is active in Germany, Austria, Switzerland, Spain, the United Kingdom and Poland, among others.
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