YouGov - Strong sales pipeline
YouGov’s year-end trading update indicates that results will be in line with management expectations, with a strong sales pipeline giving confidence for further progress in FY22. Particularly encouraging is that the progress is described as across ‘all divisions and geographies’ (on an underlying basis). The group is broadening its sales resource to keep driving the strategic, longer-term deals that are building recurring revenues and it continues to build its presence in the important US market. Our modelling suggests year-end net cash of £40.5m, giving plenty of flex for further technology and panel investment, and geographic expansion.YouGov is a data and analytics company. All of Co.'s products and services are underpinned by its data infrastructure, the principal elements of which are the Cube (Co.'s connected data library) and Crunch (Co.'s data analytics and visualisation tool). Co.'s data products include: YouGov BrandIndex, its daily brand perception tracker; YouGov Profiles, its planning and segmentation tool; and YouGov Data Applications, its data solutions. Co.'s data services include YouGov Omnibus, which delivers next-day answers, and its custom research includes YouGov Custom Research, a quantitative and qualitative research.
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