Outlook: Global products driving growth
YouGov has delivered a strong set of full year results, with 13% revenue growth (well ahead of the market at 3-4%). This organic progress is from both Data Products and Services (+22%) and Custom Research (+9%). The product suite continues to be rolled into new territories and carries on gaining market share in established markets, including the UK and the US (one-third of group revenues). Further investment in platforms, panel, sales and management supports the projected growth, funded by the strong cash flow that is also allowing for progressive dividend payments.YouGov is a data and analytics company. All of Co.'s products and services are underpinned by its data infrastructure, the principal elements of which are the Cube (Co.'s connected data library) and Crunch (Co.'s data analytics and visualisation tool). Co.'s data products include: YouGov BrandIndex, its daily brand perception tracker; YouGov Profiles, its planning and segmentation tool; and YouGov Data Applications, its data solutions. Co.'s data services include YouGov Omnibus, which delivers next-day answers, and its custom research includes YouGov Custom Research, a quantitative and qualitative research.
Edison is an investment research and advisory company, with offices in North America, Europe, the Middle East and AsiaPac. The heart of Edison is our world renowned equity research platform and deep multi-sector expertise. At Edison Investment Research, our research is widely read by international investors, advisors and stakeholders. Edison Advisors leverages our core research platform to provide differentiated services including investor relations and strategic consulting.
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