Update: Polling power
A strong set of interim figures from YouGov show it is on track to deliver ambitious growth targets for the year, well ahead of the market. The global roll-out of BrandIndex and Omnibus underpins our unchanged forecasts, with the launch of YouGov Profiles adding further impetus, increasing leverage with the substantial media-buying market. Investment in the YouGov brand continues to build credibility for its commercial offer. The price is now starting to recognise the prospects for YouGov to position as a substantial, and global, supplier of valuable marketing data.YouGov is a data and analytics company. All of Co.'s products and services are underpinned by its data infrastructure, the principal elements of which are the Cube (Co.'s connected data library) and Crunch (Co.'s data analytics and visualisation tool). Co.'s data products include: YouGov BrandIndex, its daily brand perception tracker; YouGov Profiles, its planning and segmentation tool; and YouGov Data Applications, its data solutions. Co.'s data services include YouGov Omnibus, which delivers next-day answers, and its custom research includes YouGov Custom Research, a quantitative and qualitative research.
Edison is an investment research and advisory company, with offices in North America, Europe, the Middle East and AsiaPac. The heart of Edison is our world renowned equity research platform and deep multi-sector expertise. At Edison Investment Research, our research is widely read by international investors, advisors and stakeholders. Edison Advisors leverages our core research platform to provide differentiated services including investor relations and strategic consulting.
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