Update: Strong sales Profile
YouGov’s year-end trading update indicates that results (due October) arein line with expectations, with net cash coming in higher than our model
had suggested, at over £9m. The good US performance, evident at the half
year, has been the main growth driver as Data Products and Services
become more established. The innovative Profiles product, launched in
November 2014, is gaining traction and building subscriptions, and is now
being sold in the US. YouGov’s valuation remains at around average for
the global MR sector, despite the stronger earnings growth profile.
YouGov is a data and analytics company. All of Co.'s products and services are underpinned by its data infrastructure, the principal elements of which are the Cube (Co.'s connected data library) and Crunch (Co.'s data analytics and visualisation tool). Co.'s data products include: YouGov BrandIndex, its daily brand perception tracker; YouGov Profiles, its planning and segmentation tool; and YouGov Data Applications, its data solutions. Co.'s data services include YouGov Omnibus, which delivers next-day answers, and its custom research includes YouGov Custom Research, a quantitative and qualitative research.
Edison is an investment research and advisory company, with offices in North America, Europe, the Middle East and AsiaPac. The heart of Edison is our world renowned equity research platform and deep multi-sector expertise. At Edison Investment Research, our research is widely read by international investors, advisors and stakeholders. Edison Advisors leverages our core research platform to provide differentiated services including investor relations and strategic consulting.
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