comforte AG underscores the value-added potentials of cybersecurity solutions / Data-centric encryption as a driver for higher sales revenues and profit

Wiesbaden, 20 December 2023 – comforte AG, a leading provider of data-centric cybersecurity solutions, believes that the value-added potentials of data security offerings are significantly underestimated. In the overall strategy of a corresponding investment, these potentials should be placed more centre stage than in the past, compared to cost aspects. 

Michael Deissner, CEO of comforte AG: "Cybersecurity must not only protect data from abuse, but also create additional business opportunities and be a powerful business enabler." According to Deissner, this is already easily possible today with data-centric encryption. 

Data-centric encryption, known as tokenization, provides for new possibilities in the analysis, processing and use of data through targeted data editing. While fully complying with existing legal data privacy regulations, this creates a balance between the interests of customers in protecting their data and the operational interests of companies in utilising such data.

Deissner believes that an ever tighter regulatory framework - with GDPR, NIS2 and PCI DSS being the keywords here - is the reason why companies are increasingly reluctant to leverage the potential of their extensive data pools to create value. Data-centric encryption of the relevant data components resolves this dilemma. "The data can continue to be used in real time, regardless of where it is stored, and it remains in its original format," Deissner explains, emphasising: "At the same time, hackers cannot exploit the data in any way."

Based on extensive analyses, comforte AG has identified and classified possible business potentials for customers across their entire product portfolio and developed corresponding use cases on this basis. The results will be a central component for further product innovations in the future. For Deissner, it is obvious: "Data privacy and data utilisation go hand in hand!" He wants to send out even stronger signals in the comforte markets of Banking & Finance, Insurance and Retail in future: "Our data-centric encryption opens up impressive new application possibilities for a wide range of user groups. Our task now is to capitalise on and anchor these benefits even more strongly." In doing so, comforte can also refer to its expertise from over 500 mandates for renowned international companies. Most of the global credit card transactions are already protected with data-centric encryption from comforte and numerous leading international financial and industrial companies rely on the German company's data security solutions.   

About comforte AG

comforte AG is a leading provider of enterprise data security solutions. Today, more than 500 companies worldwide rely on comforte’s tokenization and format-preserving encryption capabilities to protect sensitive data. comforte’s Data Security Platform integrates seamlessly with the most advanced cloud-based environments as well as traditional core systems. It helps customers discover, classify and protect data regardless of where it resides.

With more than 20 years of experience in data security and data protection of mission-critical systems, comforte AG is the perfect partner for companies looking to secure their growth by protecting their most valuable asset: Their data.

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