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SWAN
/ Key word(s): Personnel
Swan strengthens leadership team as it continues growth Paris, December 13th, 2022 —
, the fintech leading Europe in embedded finance, today announced the appointment of Sarah Hanafy as Chief Marketing Officer (CMO). As the new CMO, she brings over 20 years of experience across fintech and banking. Specializing in nurturing fintech startups to scale into new markets, she plans to use her extensive experience to expand Swan’s teams and brand across Europe. Prior to Swan, Hanafy led marketing teams at both a major UK bank and London-based fintech Currencycloud. A successful go-to-market strategy saw her scale the team to 50 people, and following the successful growth of the brand, an acquisition by Visa in 2021. After the recent exit, Hanafy looked for the right fit that would allow her to embrace the momentum of European fintech and to be able to scale a future unicorn: ”While many fintechs today are having to scale back their operations in the face of challenging market conditions, Swan is seeing continued and sustainable growth. I wanted to be part of that growth story and contribute to Europe’s next generation of fintech leaders.” says Sarah Hanafy, Chief Marketing Officer at Swan. ”I’m excited to focus in the coming months and years on building a best-in-class marketing operation and leading the team to be number one in embedded finance in Europe.” Earlier in 2022 Swan also welcomed Stripe alumni, Florent Tardivel, into the Executive team. As ex-Head of Sales (France) at Stripe, he now leads Swan’s sales efforts as Chief Commercial Officer. ”Now is the time to embed banking features, especially for companies in the financial management and expense management sector. Banking features have become a necessary value-add for these companies, and those who have already done it are coming out ahead in their market.” says Florent Tardivel, Chief Commercial Officer at Swan. These notable appointments come as Swan, a B2B provider, steps into a phase of continued growth. More and more European startups and fintech companies are embedding banking features into their product. Lightyear Capital estimates that the market for embedded finance will grow from around $22.5 billion in 2020 to approximately $230 billion worldwide by 2025. For payment transactions alone, Swan’s core business, it is expected that global revenues will near $140 billion by 2025. Swan is the easiest way for European companies to embed banking features into their products for their customers: bank accounts, cards via Mastercard, and modern payment options such as Google Pay or Apple Pay. Companies that embed banking features with SWAN improve their customer experience and can significantly increase revenue per customer. Heading into 2023, Swan will continue its expansion in additional geographies across Europe, and launch additional product features to better serve each market. To learn more, visit About Swan Founded in 2019, Swan is a European fintech and innovation leader in embedded finance. Swan’s Banking-as-a-Service (BaaS) is the easiest way for companies to embed banking features. Via Swan’s simple APIs, European companies can integrate banking services (accounts, cards, and IBANs) quickly and easily into their own product. The fintech processes over 200 million euros of transactions per month, for 60+ companies across ten European countries. Swan has over 100 employees and is led by fintech experts and experienced entrepreneurs: Nicolas Benady, Nicolas Saison and Mathieu Breton. The company was founded together with the startup studio eFounders and has received growth capital from leading VC investors such as Creandum and Accel. Customers in France include French retail group Carrefour, accounting software provider Pennylane, and cash flow management specialist Agicap. In Germany, customers include Ride Capital, the German fintech for tax-optimized investing, financial software specialist Friday Finance (formerly known as Airbank), and payment solutions provider Denario. Swan is a Mastercard principal member and a licensed financial institution, regulated by the ACPR. Contact: SWAN
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1512337 14-Dec-2022 CET/CEST
