Press Release from Adler Modemärkte AG

Key Element of Enhanced E-Commerce Strategy

ADLER to Launch New Online Shop on 6 October
Adlermode.com Offers New Functionalities and Sleek, Appealing Design

Haibach (near Aschaffenburg), 29 September 2020: Adler Modemärkte AG has given its online shop a complete makeover, with a host of new functionalities and a sleek, appealing design, to be rolled out on 6 October 2020. This is a key step towards implementing the Company's new e-commerce strategy, which focuses on brisk expansion.

Ambitious targets to boost e-commerce business
One key element to Adler Modemärkte AG's growth strategy is to expand its e-commerce business. The new online shop, originally announced to go live in 2021, has been designed to better service the needs of customers and is set to launch three months earlier than planned. This means it will be available to customers for the key Christmas business. The re-launch of the online shop also extends to the ADLER app, which now also offers new functionalities.

"Our new, state-of-the-art online shop fulfils our promise to customers, creating a seamless link between in-store and online trading to offer our target group the best shopping experience across all channels," said Carmine Petraglia, CCO at Adler Modemärkte AG.

ADLER's original goal was to lift online revenue above the €30 million mark by 2023. With the publication of the half-yearly results for 2020, the targets for online trading were revised significantly upwards. ADLER is also counting on its roughly 9 million customer loyalty cardholders to help it achieve this target.

New functionalities for an improved shopping experience
Ten years after going live, the new online shop is now being tailored to better suit customer needs. The design of the new online shop focuses in particular on personalised offers that take into account customers' individual preferences.

Registered customers will find in their customer accounts an overview of their personalised vouchers, their loyalty points balance and their orders. Naturally, they will still be able to take advantage of all the benefits offered by the ADLER customer loyalty card and collect points with every purchase. To further customise its offering to existing customers, ADLER is also able to access information from their previous shopping history in order to provide personalised recommendations. New customers will receive recommendations based on what other customers have bought.

You can find ADLER's new online shop at the same address as the old one, starting on 6 October. For more information about the Company, please visit ADLER's website at .

Adler Modemärkte AG press enquiries and investor relations:
Peter Dietz
Media and Investor Relations
Tel.: 28
E-mail:

About Adler Modemärkte AG:
Adler Modemärkte AG, headquartered in Haibach near Aschaffenburg, Germany, is one of Germany's largest and most important textile retailers. In 2019, the Group generated revenue of €495.4 million and EBITDA of €70.3 million. As at 31 December 2019, ADLER employed a workforce of around 3,600 and currently operates 171 stores, 142 of which are located in Germany, 24 in Austria, three in Luxembourg, two in Switzerland, plus an online shop. The Company focuses on large-space concepts offering in excess of 1,400 m² of retail space. With its many own brands and select external brands, ADLER offers a highly diverse product range. Thanks to more than 70 years of tradition and strong customer loyalty, ADLER considers itself to be the market leader within its target group of affluent customers aged 55 and over.
For more information: ;