ALSO offers holistic concept for marketing the Gaming Place

For years, the Technology Provider has successfully been distributing the Working Place with software, hardware, and services via its ALSO Cloud Marketplace. The same model is now being rolled out for the Gaming Place. The market is promising: in 2021, global revenues from cloud gaming amounted to 1.48 billion US dollars. This is forecast to increase to around 6.3 billion US dollars in 2024.

ALSO taps into the entire entertainment ecosystem via its Gaming-as-a-Service platform: streaming over 300 online games at a low subscription price and in real time via mobile phones, tablets, computers, and smart TVs is an offer attractive to customers. The precise knowledge of gaming behavior makes it possible to analyze the specific needs of each unique user in terms of software and hardware. Based on these insights, bundles as well as tailor-made offers can be developed for them.

Early adopters are telecom companies: in the first half of 2022 alone, the platform went live with four telecom providers worldwide, and more projects will go live in Q3. Resellers can expect a monthly as-a-service price for an average gaming seat of between €200 and €700 per year, depending on the country. The solution also offers added value for the hospitality industry, hospitals, or transport companies.

Gustavo Möller-Hergt, CEO of ALSO Holding AG (SIX: ALSN): “The platform is key for marketing our ecosystem in the consumer sector via the Gaming Place. However, its real value reaches far beyond gaming. Virtualizing the most complex data in real time points the way to other commercial applications such as fully virtual desktops, 3D/4D printing or digital twins. We see this as the beginning of another success story within the ALSO portfolio.”

Contact ALSO Holding AG:

Beate Flamm

SVP Sustainable Change

E-mail:

ALSO Holding AG (ALSN.SW) (Emmen/Switzerland) is one of the leading technology providers for the ICT industry, currently active in 29 countries in Europe and in a total of 144 countries worldwide via PaaS partners. The ALSO ecosystem comprises a total potential of around 120 000 resellers, to whom we offer hardware, software, and IT services from more than 700 vendors in over 1450 product categories. In the spirit of the circular economy, the company provides all services from provision to refurbishment from a single source. The business activities cover Supply, Solutions and Service. Supply contains the transactional range of hardware and software. Solutions division supports customers in the development of customized IT solutions. Subscription-based cloud offerings as well as platforms for cybersecurity, virtualization and AI are the focus of the Service area. The main shareholder is the Droege Group, Düsseldorf, Germany. For more information, visit:

About Droege Group

Droege Group (founded in 1988) is an independent advisory and investment company under full family ownership. The company acts as a specialist for tailor-made transformation programs aiming to enhance corporate value. Droege Group combines its corporate family-run structure and capital strength into a family equity business model. The group invests its own equity in “special opportunities” with a focus on medium sized companies and spin-offs as well as strategically in buy & build transactions. With the guiding principle “execution - following the rules of art”, the group is a pioneer in execution-oriented corporate development. Droege Group follows a focused investment strategy based on long-term oriented megatrends. Enthusiasm for quality, innovation and speed determines the company’s actions. In recent years Droege Group has successfully positioned itself in domestic and international markets and operates in 30 countries. For more information, visit: -group.com.