Boost for the cloud:

ALSO launches in UK 

The technology provider for the ICT industry continues its growth strategy by establishing a new greenfield operation in Great Britain. There are around 20 million unique users for cloud-based applications and IT-as-a-Service solutions in the corporate sector of the country. In the past, the company was represented only indirectly via PaaS partners. From 16 February, ALSO Cloud UK will go live, offering channel partners direct access to ALSO’s cloud commerce marketplace.

The ALSO Cloud Market Place (ACMP) has been the platform of choice for IT professionals to buy, sell, and manage best-in-class technology solutions and devices. The company enables cloud-based work for more than 6 million unique users through channel partners, processing about 2.8 million monthly transactions. The comprehensive portfolio of nearly 200 vendors and benchmark technology offers Managed Service Providers (MSPs) everything they need to accelerate growth and increase efficiency. The easy onboarding process and swift migration are appreciated by resellers in 144 countries worldwide, as is the support of ALSO to reduce their risks. The Fraud Protection Programme allows their businesses to thrive.

Gustavo Möller-Hergt, CEO of ALSO Holding AG (SIX: ALSN), states: “An increasing number of customers has been asking us to get access to the full ALSO service and vendor portfolio. This is why we have decided to enter the market with a local presence. It will enable UK resellers to provide their customers with access to workplace-, business-, and cybersecurity-applications as well as cloud infrastructure of global vendors. Value-add resellers and ISVs can also offer and charge for their own services and applications through the platform.”

Migration, provisioning, account management, license renewals, billing, analytics – all can be done through the ACMP. UK channel partners can use it as a white label solution with their own branding, giving them full control and offering their customers subscription-based self-serviced access to the ALSO portfolio. For more information, see

Contact ALSO Holding AG:

Beate Flamm

SVP Sustainable Change

E-mail:

ALSO Holding AG (ALSN.SW) (Emmen/Switzerland) is one of the leading technology providers for the ICT industry, currently active in 30 countries in Europe and in a total of 144 countries worldwide via PaaS partners. The ALSO ecosystem comprises a total potential of around 120 000 resellers, to whom we offer hardware, software, and IT services from more than 700 vendors in over 1450 product categories. In the spirit of the circular economy, the company provides all services from provision to refurbishment from a single source. The business activities cover Supply, Solutions and Service. Supply contains the transactional range of hardware and software. Solutions division supports customers in the development of customized IT solutions. Subscription-based cloud offerings as well as platforms for cybersecurity, virtualization and AI are the focus of the Service area. The main shareholder is the Droege Group, Düsseldorf, Germany. For more information, visit:

About Droege Group

Droege Group (founded in 1988) is an independent advisory and investment company under full family ownership. The company acts as a specialist for tailor-made transformation programs aiming to enhance corporate value. Droege Group combines its corporate family-run structure and capital strength into a family equity business model. The group invests its own equity in “special opportunities” with a focus on medium sized companies and spin-offs as well as strategically in buy & build transactions. With the guiding principle “execution - following the rules of art”, the group is a pioneer in execution-oriented corporate development. Droege Group follows a focused investment strategy based on long-term oriented megatrends. Enthusiasm for quality, innovation and speed determines the company’s actions. In recent years Droege Group has successfully positioned itself in domestic and international markets and operates in 30 countries. For more information, visit: -group.com.