ALSO develops new virtual event format for the countries:

SPOTLIGHT on new platforms

The ALSO Group will hold its third virtual fair of the year during October 2020. The exact date for each of the participating 21 countries will be announced on the local website and invitations. The focus of this SPOTLIGHT, as the event is called, will be on cloud and new digital platforms. From the ALSO Cloud Marketplace with its multitude of functionalities and its variety of software apps to IoT products ready for resellers to get into this latest technology, from hybrid cloud solutions to streaming, gaming and cybersecurity - ALSO SPOTLIGHT offers information on every topic future-oriented customers will be interested in.

The event, which is completely based on Microsoft Teams, will contain live events, webinars, panel discussions and expert talks. There are even plans for a 'beauty contest', where smaller ISVs get the opportunity to present their apps to the visitors in a five minutes elevator pitch. Gustavo Möller-Hergt, CEO of ALSO Holding AG (SIX: ALSN): "We are very excited to bring these formats to each of our countries as a local event with our local ALSO experts. One of the most interesting features is the option of participants to directly get in touch with each other and with our vendors. This is where our vision of the ALSO ecosystem will come alive."

Participating vendors include global companies such as Microsoft or HPE as well as local ISVs. Interested resellers can get a first overview of the event and the formats it will contain on the ALSO website of their country. Registrations will start on Monday, 14. September. Attendance will be free of charge and open to all members of the ICT industry.

Direct link to media release:
Direct link to images:

Contact person ALSO Holding AG:
Beate Flamm
Senior Vice President Communication
Telefon: 7
E-Mail:

ALSO Holding AG (ALSN.SW) (Emmen/Switzerland) brings providers and buyers of the ICT industry together. ALSO offer more than 660 vendors of hardware, software and IT-services access to over 110 000 buyers, who can call a broad spectrum of other customized services in the logistics, finance, and IT services sectors, as well as traditional distribution services. From the development of complex IT landscapes, the provision and maintenance of hardware and software, right through to the return, reconditioning and remarketing of IT hardware, ALSO offers all services as a one-stop shop. ALSO is represented in 23 European countries and generates total net sales of approximately 10.7 billion euros with around 4 000 employees in the fiscal year 2019. The principal shareholder of ALSO Holding AG is the Droege Group, Düsseldorf, Germany. Further information is available at

Droege Group
Droege Group (founded in 1988) is an independent advisory and investment company under full family ownership. The company acts as a specialist for tailor-made transformation programs aiming to enhance corporate value. Droege Group combines its corporate family-run structure and capital strength into a family- equity business model. The group carries out direct investments with its own equity in corporate spin-offs and medium-sized companies in «special situations». With the guiding principle «execution - following the rules of art», the group is a pioneer in execution-oriented corporate development. Droege Group follows a focused investment strategy based on current megatrends (knowledge, connectivity, prevention, demography, specialization, future work, shopping 4.0). Enthusiasm for quality, innovation and speed determines the company's actions. In recent years Droege Group has successfully positioned itself in domestic and international markets and operates in 30 countries. More information: