First step Spain:
ALSO expands to Southern Europe

An increasing number of customers has been asking ALSO about offering its value proposition in this region. Here, the IT channel currently experiences the importance of digital platforms (Cloud, IoT, Streaming, AI, etc.) and virtual organizations first hand and is looking for a highly experienced provider with a substantial portfolio and quick route to market. This is one of the reasons why the company will roll out its as-a-Service business model in Spain, starting in 2021.

ALSO is The Technology Provider for IT in the European market with a yearly revenue of approx. 11 billion €, offering its digital platforms in 87 countries worldwide. Partners are building cloud-based services with the support of ALSO and its Cloud Market Place (ACMP), which offers around 1,600 different applications from more than 100 top vendors, including the Microsoft and Adobe product range, cybersecurity solutions, IoT products and AI-based software.

The ACMP is going from strength to strength: the highly popular Cloud Marketplace for resellers and system integrators covers a total of about 19 million managed seats. Its large portfolio, fast onboarding process, easy operation and unique services such as viability studies and tailored offers, make it the mark to meet.

ALSO Cloud Spain will support resellers, IT system integrators and other channel partners in accelerating their growth by bringing world-class, cloud-based solutions to their customers. At the same time, they can expand their own service portfolio with the profitable "as-a-service" model, generating recurring revenue for their businesses through further monetization of the seat.

"We are expanding in this region with a highly attractive business model and a very competent team. We have the portfolio, the experience, and the financial substance to enhance our presence in Europe, with Spain being a first logical step, as we are present in the country already with our engagement in a streaming platform", comments Gustavo Möller-Hergt, CEO of ALSO Holding AG (SIX: ALSN).

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Contact person ALSO Holding AG:
Beate Flamm
Senior Vice President Communication
Telefon: 7
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ALSO Holding AG (ALSN.SW) (Emmen/Switzerland) brings providers and buyers of the ICT industry together. ALSO offer more than 660 vendors of hardware, software and IT-services access to over 110 000 buyers, who can call a broad spectrum of other customized services in the logistics, finance, and IT services sectors, as well as traditional distribution services. From the development of complex IT landscapes, the provision and maintenance of hardware and software, right through to the return, reconditioning and remarketing of IT hardware, ALSO offers all services as a one-stop shop. ALSO is represented in 23 European countries and generates total net sales of approximately 10.7 billion euros with around 4 000 employees in the fiscal year 2019. The principal shareholder of ALSO Holding AG is the Droege Group, Düsseldorf, Germany. Further information is available at

Droege Group
Droege Group (founded in 1988) is an independent advisory and investment company under full family ownership. The company acts as a specialist for tailor-made transformation programs aiming to enhance corporate value. Droege Group combines its corporate family-run structure and capital strength into a family- equity business model. The group carries out direct investments with its own equity in corporate spin-offs and medium-sized companies in «special situations». With the guiding principle «execution - following the rules of art», the group is a pioneer in execution-oriented corporate development. Droege Group follows a focused investment strategy based on current megatrends (knowledge, connectivity, prevention, demography, specialization, future work, shopping 4.0). Enthusiasm for quality, innovation and speed determines the company's actions. In recent years Droege Group has successfully positioned itself in domestic and international markets and operates in 30 countries. More information: