Competitive edge through continuous improvement:
Realizing the full potential of the digital workplace with ALSO

Building on insight gained from intense discussions with different customer groups, ALSO further optimizes its Cloud Marketplace (ACMP). New functions are added to make the most of the revenue potential arising from the ecosystem of hardware, software and services for digital workplaces. The ability to offer hardware and software together via one platform with WaaS is a unique feature of the platform - there even is an integrated financing option for end customers.

Furthermore, the ACMP offers a fast and convenient way to migrate legacy contracts to the cloud. With Open2CSP, partners only need to enter their Microsoft partner network ID, and the system takes care of everything else. Customer quotes for switching from Open to CSP are generated automatically, and renewing licenses is just as easy. ALSO provides support for all questions regarding Microsoft Partner Membership updates.

CSPs can increase monetization based on in-depth analysis of the customers and their user behaviour. MSPs will find a multitude of programs simplifying the management and billing of their accounts. ISVs are able to sell their applications in all of the 90 countries the ACMP covers. Stefan Zenkel, CEO of aConTech: "Due to ALSO's experience in the entire as a service business, we have been able to help our customers making the most of the aaS concept. We can offer them a wide range of up-to-date products. And as an ISV, the huge partner and distribution network of ALSO brought us a broad market immediately. What is more, the ALSO cloud marketplace allows us to fully automate and integrate in our internal systems.

Another issue channel partners expect from their cloud platform is cybersecurity. ALSO offers innovative solutions designed specifically for SMBs, including customized risk assessments. In addition, there are partner programs that further increase profitability.

Jan Bogdanovich, SVP Consumptional Business of ALSO Holding AG (SIX: ALSN) explains: "The ACMP is much more than just a software provisioning tool. It is one of the enablers of our hybrid world. ALSO's platform services range from cloud to edge systems, cybersecurity, IoT, streaming, gaming and AI. The growth opportunities this opens up for all channel partners are enormous."

Contact ALSO Holding AG:
Beate Flamm
Senior Vice President Communication
E-mail:

ALSO Holding AG (ALSN.SW) (Emmen/Switzerland) is one of the leading technology providers for the ICT industry, currently active in 24 countries in Europe and in a total of 90 countries worldwide via PaaS partners. The ALSO ecosystem comprises a total potential of around 110 000 resellers, to whom we offer hardware, software and IT services from more than 700 vendors in over 1340 product categories. In the spirit of the circular economy, the company provides all services from provision to refurbishment from a single source. The business activities cover Supply, Solutions and Service. Supply contains the transactional range of hardware and software. Solutions division supports customers in the development of customized IT solutions. Subscription-based cloud offerings as well as platforms for cybersecurity, virtualization and AI are the focus of the Service area. The main shareholder is the Droege Group, Düsseldorf, Germany. For more information, visit: .

About Droege Group
Droege Group (founded in 1988) is an independent advisory and investment company under full family ownership. The company acts as a specialist for tailor-made transformation programs aiming to enhance corporate value. Droege Group combines its corporate family-run structure and capital strength into a familyequity business model. The group invests its own equity in "special opportunities" with a focus on mediumsized companies and spin-offs as well as strategically in buy & build transactions. With the guiding principle "execution - following the rules of art", the group is a pioneer in execution-oriented corporate development. Droege Group follows a focused investment strategy based on long-term oriented megatrends. Enthusiasm for quality, innovation and speed determines the company's actions. In recent years Droege Group has successfully positioned itself in domestic and international markets and operates in 30 countries. For more information, visit: .

Disclaimer
This press release contains forward-looking statements which are based on current assumptions and forecasts of the ALSO management. Known and unknown risks, uncertainties, and other factors could lead to material differences between the forward-looking statements made here and the actual development, in particular the results, financial situation, and performance of our Group. The Group accepts no responsibility for updating these forward-looking statements or adapting them to future events or developments.