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British American Tobacco Japan Ltd in Tobacco (Japan)

British American Tobacco Japan is expected to focus on innovation in cigarettes over the forecast period. The company is aiming to become British American Tobacco's chief generator of global new product development and is expected to receive considerable investment and support for research and development. It is likely to focus on filter innovation, aiming to offer filters which provide a smoother and more enjoyable smoke, while also launching more flavoured cigarettes.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars and Cigarillos, Smokeless Tobacco, Smoking Tobacco, Vapour Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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