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Comfy Trade TOV in Consumer Electronics (Ukraine)

Against the background of economic instability and the devaluation of the local currency, Comfy plans to cut costs in order to keep its margins stable. To this end, over the forecast period the company intends to adopt a new format across many of its outlets. This format was tested in 2016 with the opening of two new stores in Kiev and Dnipro. These stores have 500-600 sq m of selling space, as compared to the 1,000-1,500 sq m typically found in traditional Comfy outlets.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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