Cuckoo Electronics Co Ltd in Consumer Appliances (South Korea)
Business diversification is a key strategy for Cuckoo Electronics. The company is hugely reliant on its sales of rice cookers, which have limited future growth potential. As an essential small cooking appliance among local consumers, the category is sustained mostly by replacement demand. Therefore, Cuckoo is investing in renting out water purifiers and air purifiers as well as expanding its product portfolio to include hobs and other types of small cooking appliances. The rental service busines...Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Cuckoo Holdings Co Ltd Formerly known as Cuckoo Holdings Co. Cuckoo Holdings Co.,Ltd, formerly CUCKOO ELECTRONICS CO., LTD., is a Korea-based company mainly engaged in the production and sale of rice cookers. Along with subsidiaries, the Company operates its business through two segments. The Household Appliance Business segment is involved of the manufacturing and sale of household and kitchen appliances such as rice cookers. The rice cookers include induction heat (IH) pressure cookers, heat plate pressure cookers and electric heat cookers. In addition to rice cookers, kitchen appliances include electric ranges, blenders, electric grills, dish dryers and electric kettles. Household appliances include air cleaners, dehumidifiers, massage chairs, bidets, cleansers, humidifiers. The Rental Business segment is involved of the manufacturing and rental of water purifiers.
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Country reports look at statistical data and current industry trends for 80 countries globally. Company profiles highlight insights of leading companies regarding operations and strategies. Specializing in market research for consumer goods which includes the following sectors: alcoholic beverages, cosmetics, toiletries, disposable paper products, electrical appliances, packaged foods, hot and cold beverages, household products, OTC healthcare, pet foods, pet care and tobacco. Industry sectors include: financial services, food service, retail, leisure, lifestyles and travel/tourism.
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