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Drinking Milk Products in Kenya

In response to the rising cost of living in Kenya, sales of unpackaged fresh milk were stimulated through mobile traders, many of whom do not comply with food safety regulations. However, this in turn encouraged many modern grocery outlets, particularly supermarkets, such as Uchumi, Tuskys and Naivas, to establish milk bars in their stores. These milk bars enable consumers to buy unpackaged fresh pasteurised milk at lower prices than packaged branded alternatives, while also offering consumers...

Euromonitor International's Drinking Milk Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Flavoured Milk Drinks, Milk, Milk Alternatives, Powder Milk.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Drinking Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.