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Fortified/Functional Beverages in Italy

There was a strong health and wellness trend in Italy towards the end of the review period, with this linked to an ageing population and a focus on remaining active and healthy into old age. Many consumers are thus seeking to increase their participation in sports and exercise, which is in turn benefiting many areas of fortified/functional beverages. FF sports drinks perhaps benefited most from this trend, shifting from the double-digit retail volume decline seen earlier in the review period to...

Euromonitor International's Fortified/Functional Beverages in Italy report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: FF Hot Drinks, FF Soft Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fortified/Functional Beverages market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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