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Ice Cream and Frozen Desserts in Germany

Consumers are trading up within ice cream and frozen desserts, whilst also often cutting back on their volume consumption. This is linked to the health and wellness trend and rising concern over levels of obesity in Germany, with many people keen to reduce their own and their children's consumption of fat and sugar as a result. Impulse ice cream is suffering the most from this trend, as people are less inclined to make spontaneous purchases of ice cream, also fostered by a weak summer period.

Euromonitor International's Ice Cream and Frozen Desserts in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Frozen Desserts, Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream and Frozen Desserts market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.