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Innocent Drinks Co Ltd in Soft Drinks (Ireland)

Innocent Drinks plans to continue to increase the sales of its smoothie and superfruit juice range, as well as its recently added coconut water variant. The company will continue to target both the impulse and take-home channels while maintaining a strong social media presence, seeing this as a particularly effective marketing medium.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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