Jollibee Foods Corp in Consumer Foodservice (Philippines)
As the largest consumer foodservice operator in the country, Jollibee Foods Corp intends to sustain its market leadership by means of a richer range of products and a wider store network. The company will continue building on its flagship and core products through aggressive marketing campaigns and menu improvements, whilst penetrating new geographic markets and renovating existing restaurants, across its subsidiaries. It will capitalise on its proven competitive advantages in food quality, reas...Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Jollibee Foods is engaged in the development, operation and franchising of quick service restaurant (QSR) under the trade name Jollibee. Co.'s trade name include Chowking and Greenwich, Red Ribbon, Mang Inasal, Burger King, Yong He King, Hong Zhuang Yuan, San Pin Wang, and 12 Hotpot. Co.'s segments include: food service, which is involved in the operation of QSR and the manufacture of food products, which are sold to Jollibee Group-owned and franchised QSR outlets; franchising, which is involved in franchising of the Jollibee Group's QSR store concepts; and leasing, which leases store sites to the Jollibee Group's independent franchisees.
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Country reports look at statistical data and current industry trends for 80 countries globally. Company profiles highlight insights of leading companies regarding operations and strategies. Specializing in market research for consumer goods which includes the following sectors: alcoholic beverages, cosmetics, toiletries, disposable paper products, electrical appliances, packaged foods, hot and cold beverages, household products, OTC healthcare, pet foods, pet care and tobacco. Industry sectors include: financial services, food service, retail, leisure, lifestyles and travel/tourism.
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