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Kao Corp in Home Care (Japan)

As the leading company in home care as well as a number of categories within home care, Kao looks to further solidify its position by launching value-added products and leveraging its strong brands, such as Attack in laundry care, Magiclean in surface care and toilet care and CuCute in dishwashing. As one of the largest manufacturers in Japan, the company also strives for more environmentally-friendly operations during the forecast period, aiming to reduce CO2 emissions by 35% and water usage by...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Underlying
Kao Corp.

Kao is engaged in the manufacture and sale of consumer products, cosmetics and industrial chemical products. Co.'s principal products include cosmetics, soaps, facial cleansers, body cleansers, shampoos, conditioners, hair styling products, hair coloring agents, beverages, sanitary napkins, baby diapers, bath additives, oral care products, laundry detergents, fabric treatments, cleaning products, and commercial-use products. Co. also provides fatty alcohols, fatty amines, fatty acids, glycerin, commercial-use edible fats and oils, surfactant, plastics additives, toner and toner binder for copiers and printers, ink and colorants for ink-jet printers, fragrances and aroma chemicals.

Provider
Euromonitor
Euromonitor

Euromonitor International

Involved in publishing, market research, business reference and online information systems for over 40 years, Euromonitor International is recognized as a leading provider of global business intelligence and market analysis.

Euromonitor creates global reports for Western Europe, Eastern Europe, North America, Latin America, Asia­Pacific, Oceania, Africa and the Middle East. The company creates market reports used for marketing and strategic planning in all sectors of industry.

Country reports look at statistical data and current industry trends for 80 countries globally. Company profiles highlight insights of leading companies regarding operations and strategies. Specializing in market research for consumer goods which includes the following sectors: alcoholic beverages, cosmetics, toiletries, disposable paper products, electrical appliances, packaged foods, hot and cold beverages, household products, OTC healthcare, pet foods, pet care and tobacco. Industry sectors include: financial services, food service, retail, leisure, lifestyles and travel/tourism.

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