Lam Soon (Hong Kong) Ltd in Home Care (Hong Kong, China)
Over the forecast period Lam Soon (Hong Kong) is expected to consolidate its fourth position in home care by focusing on improving and segmenting its brands AXE and Labour to further satisfy the needs of consumers for effective and convenient detergent solutions.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Lam Soon (Hong Kong) Limited is a Hong Kong-based investment holding company principally engaged in food and detergent businesses. The Company operates through two segments. Food segment is engaged in the manufacture and sales of food products, including flour and edible oil. The food brands under the Company include Knife, Red Lantern, Golden Statue, American Roses and Crown Brand. Detergent segment is engaged in the manufacture and sales of household and institutional cleaning products. The detergent brands under the Company include AXE, Labour and Procleanic.
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