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McDonald's Suisse Restaurants Sàrl in Consumer Foodservice (Switzerland)

The company aims to strengthen its position in Switzerland, through innovation in its restaurant models, menu, ingredients and service, while focusing on a more localised strategy. The rollout of its various new concepts is expected to continue during the forecast period, including “Salad Bar”, and “Service at the Table”. Moreover, the company will continue expanding with 2-4 new outlets every year and introduce self-ordering kiosks in all restaurants in Switzerland.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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