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Menswear in Thailand

Whilst menswear has a smaller base than womenswear, value growth in menswear was also slower than in womenswear in 2016. Thai men tend to buy apparel less frequently and be less fashion-conscious compared with Thai women. Nonetheless, demand for menswear tends to be solid and fluctuate less compared with demand for womenswear. Men tend to be more loyal to their favourite brands, whilst women more readily switch from brand to brand. In 2016, greater urbanisation was seen amongst Thai men. Even th...

Euromonitor International's Menswear in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.