Mondelez France SAS in Packaged Food (France)
2018 and 2019 should be a difficult time for Mondelez France. First, the company has to reduce its brand portfolio in accordance with its global restructuring strategy. The aim is to build a more coherent portfolio of blockbuster brands and to get rid of local brands that have failed to take off in recent years. Another challenge will be to face the outstanding breakthrough of Ferrero Group with B-Ready in biscuits with chocolate. This offensive should not end soon as Ferrero Group should get di...Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Packaged Food market;
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Euromonitor International
Involved in publishing, market research, business reference and online information systems for over 40 years, Euromonitor International is recognized as a leading provider of global business intelligence and market analysis.
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Country reports look at statistical data and current industry trends for 80 countries globally. Company profiles highlight insights of leading companies regarding operations and strategies. Specializing in market research for consumer goods which includes the following sectors: alcoholic beverages, cosmetics, toiletries, disposable paper products, electrical appliances, packaged foods, hot and cold beverages, household products, OTC healthcare, pet foods, pet care and tobacco. Industry sectors include: financial services, food service, retail, leisure, lifestyles and travel/tourism.
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