OrotonGroup Ltd in Personal Accessories (Australia)
OrotonGroup’s strategy has taken a new direction due to soft trading conditions and a drop in its net profit. The company is looking to engage with a younger audience through new marketing campaigns having dropped Australian actress Rose Byrne in favour of younger influencers that come at a lower cost. Furthermore, OrotonGroup will focus on its social media strategy and draw in new customers with limited edition collections, new styles and an enhanced store concept.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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OrotonGroup is engaged in retailing and wholesaling of leather goods, fashion apparel and related accessories under the OROTON label in Australia, New Zealand and Asia as well as licensing of the OROTON brand name. Co. is also engaged in retailing of fashion apparel under the GAP label. Co.'s Oroton design and production team develops men's and women's accessories. Co also involved in multi channel retailer including online, first retail stores, concessions, factory outlets and wholesale for both owned brand and licenced partnerships. In addition, Co. Invest in international markets as well as licensed the Oroton brand for the design, production and distribution of sunglasses/optical.
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Country reports look at statistical data and current industry trends for 80 countries globally. Company profiles highlight insights of leading companies regarding operations and strategies. Specializing in market research for consumer goods which includes the following sectors: alcoholic beverages, cosmetics, toiletries, disposable paper products, electrical appliances, packaged foods, hot and cold beverages, household products, OTC healthcare, pet foods, pet care and tobacco. Industry sectors include: financial services, food service, retail, leisure, lifestyles and travel/tourism.
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