EUR 741.00 For Business Accounts Only

RTD Coffee in Colombia

RTD coffee is still an unpopular category within soft drinks, with a limited consumer base. Nevertheless, the category is expanding, driven by interest from young mid-high-income consumers and by brands such as Starbucks Frappuccino, which has detected an opportunity to expand in Colombia. Despite the brand being available at some Jumbo hypermarkets for a few years, in 2016 Starbucks and Pepsi-Cola Colombia Ltda announced the official launch of its RTD coffee in the country, thus expanding avail...

Euromonitor International's RTD Coffee in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Coffee market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.