Sonokong Co Ltd in Toys and Games (South Korea)
The company entered into a strategic alliance with global toy leader Mattel Inc towards the end of 2016. While the collaboration is aimed at strengthening the company’s capacity in the global market, it also expands the brand portfolio of Sonokong in the domestic market. With the agreement, Sonokong became the exclusive distributor for all of Mattel brands within South Korea for the initial contract period of two years.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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SONOKONG Co., Ltd. is a Korea-based company engaged in the provision of character toys and games. The Company operates its business through two divisions: character toy and game division and personal computer (PC) room division. Its character toy and game division engages in the development and manufacture of character toys based on television animations for children, television series animation products and game software. Its PC room division operates computer rooms under the brand name League of LeGend.
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