EUR 741.00 For Business Accounts Only

Starchy Roots in Italy

According to industry sources, the main problem for mature categories such as fresh potatoes is the limited room that innovation is given. During 2017, manufacturers tried to differentiate their products based on the supply of alternatives less known by consumers such as potatoes with different coloured skins (red, black or violet), which witnessed a relative sales increase. This will lead potatoes to experience steady growth over the forecast period. The lack of innovation in fresh potatoes and...

Euromonitor International's Starchy Roots in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2013-2017, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2022 illustrate how the market is set to change.


Product coverage: Cassava, Other Roots, Potatoes, Sweet Potatoes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Starchy Roots market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.