Good Morning Nigeria: E-commerce to drive growth of SMEs
​E-commerce to drive growth of SMEs
Internet subscription in Nigeria grew by 31% y/y to 97 million in September 2015. This represents a penetration of 57% using 170 million as the country’s population size. The surge in internet penetration has enhanced trade by spurring e-commerce transactions. Over the past few years, the broadband sector has attracted sizeable investments, which have assisted in driving e-commerce platforms. According to a recent report on China by Boston Consulting Group (BCG), e-commerce is expected to play a major role in the development of China by accelerating the growth of shopping via smartphones and other mobile devices.
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