Good Morning Nigeria: The optimism of the Nigerian consumer
​The optimism of the Nigerian consumer
The slowdown in GDP growth, the rising pressure on household budgets and the narrative of listed companies would suggest dull prospects for consumer goods companies in Nigeria. We were surprised therefore by the findings of the first edition of Africa’s Prospects, a quarterly report from Nielsen on the 26 sub-Saharan African countries which make up 93% of the regional economy. Released in August, it is drawn on its surveys in Q1 2015 and unpublished series of data from the 18 previous months. The surprise lies in Nigeria’s position as head of the table constructed from macroeconomic, business, consumer and retail factors.
In today's rapidly changing financial environment, we believe our clients need a financial partner they can rely on to provide clear guidance, progressive thinking and innovative products. Our in-depth and qualitative research covers macroeconomics, fixed income and equities, offering timely market commentary and detailed analyses of the local economy, major sectors listed on the Nigerian Stock Exchange (NSE) and the Federal Government of Nigeria bond market. Our sound recommendations are based on a thorough and objective analysis of the relevant companies within the context of their respective industries, the local market and international peer set. Our research is well recognized and acclaimed for its value and integrity, as we provide existing and prospective investors access to reliable, independent, quality research to aid investment decision-making and strategy development.
Unfortunately, this report is not available for the investor type or country you selected.
Browse all ResearchPool reportsReport is subscription only.
Thank you, your report is ready.
Thank you, your report is ready.