Build-A-Bear Workshop is a retailer of plush animals and related products. The company has three operating segments: direct-to-consumer, which includes the operating activities of corporately-managed locations and other retail delivery operations in the U.S., Canada, China, Denmark, Ireland and the U.K., and e-commerce sites and temporary stores; commercial, which includes the company's transactions with other businesses, mainly comprised of licensing its intellectual properties for third party use and wholesale activities; and international franchising, which includes the licensing activities of the company's franchise agreements with store locations in Europe, Asia, Australia, the Middle East, Africa and Mexico.
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