Jollibee Foods is engaged in the development, operation and franchising of quick service restaurant (QSR) under the trade name Jollibee. Co.'s trade name include Chowking and Greenwich, Red Ribbon, Mang Inasal, Burger King, Yong He King, Hong Zhuang Yuan, San Pin Wang, and 12 Hotpot. Co.'s segments include: food service, which is involved in the operation of QSR and the manufacture of food products, which are sold to Jollibee Group-owned and franchised QSR outlets; franchising, which is involved in franchising of the Jollibee Group's QSR store concepts; and leasing, which leases store sites to the Jollibee Group's independent franchisees.
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