Sotsu and its affiliates are mainly engaged in the entertainment production. Media segment buys broadcast segments, plans and produces television animation programs, plans and proposes character goods, as well as searches for sponsor corporations; develops and nurtures characters; and plans promotional activities and marketing campaigns. Rights segment grants licenses on the commercialization of animation characters to manufacturers of toys, games, food, general merchandise and apparel; and manages properties and nurtures characters. Sports segment facilitates the commercialization of baseball goods, offers services related to royalty contracts, and sells products to baseball goods stores.
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