TradeDoubler is a performance marketing company. Co. implements performance marketing campaigns for advertisers through a network of publishers. Co.'s main business is based on its technology platform providing the advertisers technical capabilities combined with publishers connected to the network. Co.'s technology platform is also provided as a Software-as-a-Service solution that provides advertisers and digital media agencies with a mean to manage performance marketing programmes in-house. Co.'s technology platform supports the administration and management of performance marketing programmes and tracking of other online marketing channels such as email, search and display campaigns.
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