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Ambient commerce - Thematic Research

Ambient commerce - Thematic Research

Summary

As Sears files for bankruptcy, high street retailers are waking up to the fact that they need to innovate in order to survive. Many are looking at increasing their share of online sales, but the truly game changing retail technology is ambient commerce.

Scope

This report provides a snapshot of some of the leaders across the ambient commerce value chain.
It highlights the main trends in the progress towards ambient commerce over the next five years.
It provides a clear value chain for ambient commerce, positioning it as a sub-theme of the Internet of Things (IoT).
It provides market size and forecast data, information on key mergers and acquisitions, and a timeline to understand the evolution of ambient computing.
It also uses a scorecard approach to show the impact of ambient commerce on companies in the internet sector.

Reasons To Buy

Ambient commerce is one use case for the Internet of Things (IoT) that offers consumers the promise of a new way to shop. It is the way that Generation Z – a cohort of 2.3 billion ‘digital natives’ who were born after 1995 – will increasingly choose to buy things. Understanding of this theme is vital, therefore, for both retailers and technology companies.