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Cigarettes in Cambodia, 2016

Synopsis

Cambodia's return to democracy in 1993, while bringing about conditions that should in theory benefit a market such as cigarettes, was also accompanied by rising non-duty paid sales. This resulted in duty paid volumes dropping to around six billion pieces in 2006, although some improvement to 7.5 billion pieces was recorded by 2014. Per capita consumption rates have fallen as the country's population has expanded and stood at 485 pieces in 2015, 24.9% lower than in 1990.
Cambodia has a rapidly growing population of 15.5 million people in 2014.

Summary

Only just over half of cigarettes smoked are filtered, their share up only slightly on 1990. Virginia blends are the most popular. With per capita incomes rising, demand for mid-priced brands is growing. However, it is high priced brands that are seeing the strongest growth, their share rising to 6% of volumes in 2007 compared with only 2% in 2004. Until the mid-2000’s Cambodia had a relatively relaxed approach towards the regulation of the tobacco market. This changed in November 2005, when the country's government ratified the WHO's Framework Convention on Tobacco Control. Moves following the ratification of the FCTC include the launch of graphic on-pack warnings in July 2010.

Scope

Cigarettes in Cambodia 2016 is an analytical report provides extensive and highly detailed current and future market trends in the Cambodian market. The report offers Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise.

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.