Consumer and Market Insights: Haircare in Bulgaria
SynopsisGrowing GDP per capita and rising domestic consumption is driving the Haircare market in Bulgaria. The market is led by the Shampoo category while the Hair Colorants category is forecast to register fastest growth in value terms during 2015-2020. Hypermarkets & Supermarkets accounts for highest share in the distribution of Haircare products in the country. L'Oreal S.A., The Procter & Gamble Company and Kao Corporation are the leading players in the market. Rigid Plastics is the most commonly used packaging material in the market.
Summary
- The Haircare market in Bulgaria is forecast to grow at a CAGR of 7.8% in value terms during 2015-2020
- The Hair Colorants category is forecast to register fastest value growth among all categories during 2015-2020
- Shampoo is the leading value category in the Bulgarian Haircare market
- Garnier is the leading brand in the Hair Colorants category
- Flip/Snap Top is the commonly used closure type in the Bulgarian Haircare market
Scope
Consumer and Market Insights report on the Haircare market in Bulgaria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, and Rigid Metal; container data for: Bottle, Tube, Bag/Sachet, Aerosol and others
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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