Consumer and Market Insights: Haircare in the Chile
SynopsisImproving Economy and large young population will positively impact the Chilean Haircare market. Shampoo is the leading category in both value and volume terms, while the Conditioner category is forecast to register fastest value growth. Drug Stores & Pharmacies is the leading distribution channel in the country. L'Oreal Group and The Procter & Gamble Company are the leading players in the market.
Summary
- The Haircare market in Chile is forecast to grow at a CAGR of 4.7% during 2015-2020 in value terms
- The Chilean consumers are opting for value for money products in the Haircare market
- The Conditioner category is expected to gain maximum share growth during 2015-2020
- Hypermarkets & Supermarkets is the leading distribution channel in the Chilean Cosmetics & Toiletries market
- Rigid Plastics is the most commonly used packaging material in the Chilean Haircare market
Scope
Consumer and Market Insights report on the Haircare market in Chile provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal, and others; container data for: Bottle, Tube, Aerosol,Tub, and others
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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