Consumer and Market Insights: Haircare in the Philippines
SynopsisFast growing economy and a large base of young population is driving the Haircare market in the Philippines. The market is being led by the Shampoo category, while the Styling Agents category is forecast to register fastest value growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the market. Rigid Plastics is the commonly used packaging material. Unilever Plc and The Procter & Gamble Company are the leading players in the market.
Summary
- The Haircare market in the Philippines is forecast to grow at a CAGR of 3.3% during 2015-2020 in value terms
- Filipino consumers are opting for value for money products in the Haircare market
- The Conditioner category is expected to register maximum share growth during 2015-2020
- Sunsilk and Vaseline are the leading brands in the Shampoo category
- Flip/Snap Top is the commonly used closure type in the Filipino Haircare market
Scope
Consumer and Market Insights report on the Haircare market in Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Conditioner, Hair Colorants, Hair Loss Treatments, Perms & Relaxers, Salon Haircare, Shampoo, and Styling Agents with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, Variety Stores & General Merchandise Retailers and others in 2014
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Flexible Packaging, Rigid Metal,Glass; container data for: Bottle, Tube, Bag,Tub, and others
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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