Consumer Attitudes and Online Retail Dynamics in Philippines, 2015–2020
SummaryThe Philippines have joined the race to the digital change very late compared to the other ASEAN countries such as Philippines, Malaysia, Singapore, and Thailand, but the digital culture is moving at a faster pace than it did with the other countries. Filipinos have embraced new technology and the internet, for example, according to a study conducted by Bain & Company, internet penetration is a mere 1.2% in the Philippines, but 34% of those who have made a purchase online reported they were influenced by online content prior to making their purchase.
Key Findings
-Â More Filipinos Are Moving Towards E-Commerce
-Â Filipinos Are Unwilling and Disinclined Towards Using Credit Cards
-Â Foreign E-Commerce Giants Have a Major Dominion Over the E-Commerce Landscape in the Philippines
-Â Apparel, accessories, luggage, and leather goods was the largest product group
Synopsis
“Consumer Attitudes and Online Retail Dynamics in Philippines, 2015–2020†provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Philippines’ online retail environment. In addition, it analyzes the key consumer trends influencing Philippines’ online retail industry.
What else does this report offer?
-Â It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
-Â Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors
-Â Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts that will drive this market in the future
Reasons To Buy
-Â Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
-Â Understand which products will be the major winners and losers in the online arena in the coming years
-Â Get an in-depth analysis of the latest trends in online retailing in Philippines, covering the factors driving online spending across the categories
-Â Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable
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