EUR 1682.07 For Business Accounts Only

Smart speakers - Thematic Research

Smart speakers - Thematic Research

Summary

It is only four years since Amazon unveiled the Echo, the first wireless speaker to incorporate a voice-activated virtual assistant. Initial reactions were muted (one press report from the time noted the product’s uniqueness while describing it as “a tad baffling”) but the Echo, and the Alexa virtual assistant it contained, quickly became a phenomenon, with the level of demand catching even Amazon by surprise.

Scope

This report looks at the rise of the smart speaker, from the launch of the first device in 2014 to today, when the biggest names in technology are competing for a slice of a rapidly-growing market.
It also looks at the trends that are shaping this theme and identifies likely winners and losers.
The report is global in scope, including analysis of smart speakers markets across North America, Europe, and Asia-Pacific.

Reasons To Buy

This report provides an overview of the global smart speaker market, highlighting the leading players in territories such as the US, UK, China and South Korea, as well as identifying key emerging markets.
It looks in detail at the major providers and their offerings, covering a range of companies including Alibaba, Amazon, Google, JD.com, Kakao, KT, Naver, SK Telecom, Sonos, and Xiaomi.
It provides a forecast for the installed base of smart speakers, along with market share figures and information on merger and acquisition activity.
The value chain demonstrates how smart speakers form part of the automated home market, one of the six distinct markets within the Internet of Things theme.