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Tobacco Company Profile - KT&G

Synopsis

KT&G is the leading cigarette manufacturer in South Korea, and until late 2002 it was the sole domestic manufacturer of cigarettes in South Korea and controlled by the government. Its privatization was finally completed in 2002 and its monopoly rights removed. The company has been developing its international sales by growing its presence in export markets and in 2015 international sales exceeded its domestic volume for the first time. After it was privatized, the company began to diversify into pharmaceuticals and real estate as well as into health foods and beverages.

Summary

- KT&G reported global cigarette sales of 87.1 billion pieces in 2015
- International sales grew to a record of 46.5 billion pieces in 2015, exceeding the domestic sales for first time
- Its domestic sales volume in 2015 is equivalent to 58.4% of the market
- KT&G reached its overall sales record in 2012, when it sold 100.4 billion pieces


Scope

Tobacco Company Profile - KT&G is an analytical company report provides extensive and highly detailed current and future market trends in the cigarette market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption.

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.