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Virtual & Augmented Reality in Retail and FMCG - Thematic Research

Virtual & Augmented Reality in Retail and FMCG - Thematic Research

Summary

Alternative reality – which encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR) – could become the next big computing platform. In VR, the user is immersed in an entirely artificial world. In AR, the user sees the real world overlaid with digital data.

In 2017, VR/AR headsets were shipped at an increased rate compared to 2016, driven by the launch of several consumer VR headsets, and it was a banner year for mobile AR application programming interface (API) frameworks. AR is where much of the action is likely to be over the next two to five years. Imagine wearing a pair of glasses with the computing power and functionality of your smartphone, activated by your voice, which recognizes what you see, where you are, and the context in which you require information.

Over the next five years, VR/AR apps will transform numerous industries, increasing productivity and creating new ways of working, playing, and shopping.

Scope

This report focuses on understanding the impact of virtual & augmented reality in the retail and FMCG sectors.
-It discusses how VR/AR apps will transform numerous industries, increasing productivity and creating new ways of working, playing, and shopping over the next five years.
-The report also explains how companies are leveraging VR/AR to deliver hyper-personalized marketing solutions that enrich customer experiences and drive commerce.
-It identifies the leading technology and retail players, who should benefit once VR/AR/MR takes off.

Reasons To Buy

The report highlights the big players in the alternative reality industry and where do they sit in the value chain.
-It identifies the main trends that we expect to see over the next five years in the VR, AR, and MR sectors.
-The report analyses the alternative reality industry value chain, and an industry analysis to explain how AR could be the next mobile computing platform within a decade, a competitor landscape, mergers and acquisitions, and a timeline to understand the story of alternative reality technology thus far.
-The report describes the impact of virtual and augmented reality on retail and FMCG sectors, giving out key recommendations to technology, as well as retail and FMCG companies.
-It offers a technology briefing, highlighting the primary differences between VR, AR, and MR.