EUR 3400.94 For Business Accounts Only

Virtual & Augmented Reality in Retail - Thematic Research

Virtual & Augmented Reality in Retail - Thematic Research

Summary

In 2017, VR/AR headsets were shipped at an increased rate compared to 2016, with several consumer VR headsets launching at that time to help drive this, and it was a banner year for mobile AR application programming interface (API) frameworks. Yet AR is where much of the action is likely to be over the next two to five years. Imagine wearing a pair of glasses with the computing power and functionality of your smartphone, activated by your voice, which recognizes what you see, where you are, and the context in which you require information.

Over the next five years, VR/AR apps will transform numerous industries from e-commerce to social media to publishing to manufacturing design, increasing productivity and creating new ways of working, playing, and shopping. AR is likely to revolutionize specific vertical industries within the enterprise market in the near future, while VR depends on the apps in development.

Scope

This report focuses on virtual & augmented reality in retail.
-It discusses the importance and benefits of VR/AR retail applications to retailers.
-It identifies the leading technology and retail players in this technology theme.

Reasons To Buy

The report focuses on understanding the impact of virtual & augmented reality on the retail industry.
-It highlights the big players in this technology theme and where do they sit in the value chain.
-It identifies the main trends that we expect to see over the next five years in VR, AR, and MR sectors.
-It provides an overview of the alternative reality industry value chain.
-It gives an industry analysis, discussing the potential of computer-generated alternative reality to transform industries.
-It includes retail case studies and offers key recommendations for retailers and IT vendors.
-The report provides a technology briefing of the technology theme.