Aurora Mobile Enters into Partnership with Kuaikan World to Upgrade Digital Operations

SHENZHEN, China, Dec. 03, 2020 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading mobile developer service provider in China, today announced that it has entered into a partnership agreement with Kuaikan World (Beijing) Technology Co. Ltd. (“Kuaikan World”), the largest comic platform in China, to upgrade its digital operations.

Aurora Mobile will leverage its industry-leading AI-driven push technical capabilities and machine learning-based intelligent operational data analytics to provide Kuaikan World with stable, efficient, secure, and intelligent push services that will enable Kuaikan World to gain more comprehensive insights into its users’ needs, accurately tailor user experience to their specific interests, increase user engagement and stickiness, and promote a mutually beneficial relationship for Kuaikan World and its users.

Founded in 2014, Kuaikan World runs the Kuaikan Comics APP, an original comics IP platform and community for next-generation comic fans. Kuaikan World strategically focuses on intellectual property (“IP”) and community and as of July 2019, the Kuaikan Comics APP had attracted over 200 million users and more than 40 million Monthly Active Users, representing more than 50% of China’s comics market. Kuaikan World’s vision is to bring happiness and motivation to the world and strives to help comic creators develop popular comics with positive, inspiring and engaging content. Currently, Kuaikan World boasts more than 5,000 comic creators and over 8,000 works. In addition, Kuaikan World continues to invest in technology and is actively exploring the use of artificial intelligence (“AI”) and big data analytics to boost its content creation capabilities, improve distribution efficiency and accelerate the growth of the content industry with technologies.

Aurora Mobile is a leading mobile developer service provider in China with deep expertise in the mobile development sector and proven experience accumulated over almost a decade. Aurora Mobile focuses on helping mobile APP developers increase demand for mobile operations, business growth and monetization through iterative technology and product improvements. A series of services including push notifications, one-key authentication, instant messaging, statistics, analytics and APP traffic monetization (JG Alliance) have been successively launched to help APP developers enhance user experience and gain operational insights. Aurora launched “JPush”, the industry’s first comprehensive push notification solution, "JG Alliance", an APP traffic monetization service, and the "One-stop Developer Service Platform" that enables mobile APP developers to improve operational efficiency. As of September 2020, Aurora Mobile had provided software development kits to over 1.65 million APPs across a wide range of industries, including e-commerce, education, finance, short-form video, social platforms and gaming.

Going forward, Aurora Mobile will continue to embrace innovative development and empower mobile APP developers with strong capabilities in product development, operations and technology iteration. Aurora Mobile will continue to explore strategic partnerships to help those partners grow and upgrade their operations.

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile is a leading mobile developer service provider in China. Aurora Mobile is committed to providing efficient and stable push notification, one-click verification, and APP traffic monetization services to help developers improve operational efficiency, grow and monetize. Meanwhile, Aurora Mobile's vertical applications have expanded to market intelligence, financial risk management, and location-based intelligence, empowering various industries to improve productivity and optimize decision-making.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SaaS-model; its ability maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

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Aurora Mobile Limited

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