Aurora Mobile's Overseas Cumulative Contract Value Surpasses RMB100 Million, Fueled by New Contracts in First Quarter of 2025

SHENZHEN, China, May 22, 2025 (GLOBE NEWSWIRE) -- Aurora Mobile Limited (NASDAQ: JG) ("Aurora Mobile" or the "Company"), a leading provider of customer engagement and marketing technology services in China, today announced that the cumulative contract value of its overseas businesses exceeded RMB100 million, as of March 31, 2025. During the first quarter of 2025, the Company signed new contracts with total value over RMB50 million. Revenue from these new contracts will be recognized in the Company's financial statements according to their respective terms and conditions and service periods.

In 2022, Aurora Mobile launched EngageLab, a forward-looking product designed for overseas markets. With its precise strategy and use-case driven technical services, EngageLab quickly gained a competitive edge and market recognition. With customers from 37 countries and regions worldwide, EngageLab's strong performance has become the primary driver of the Company's overseas revenue growth and established a solid foundation for the Company's future development.

Mr. Weidong Luo, Chairman and Chief Executive Officer of Aurora Mobile, commented, “Breaking through RMB50 million in contract value for our overseas business in a single-quarter is a historic milestone for our company. This achievement reflects the growing global recognition of EngageLab, and its competitive advantage in multi-channel user engagement solutions. It attests to our market position as the preferred partner for businesses worldwide. EngageLab continues to fuel our growth by expanding our customer base and partnerships.”

About Aurora Mobile Limited

Founded in 2011, Aurora Mobile (NASDAQ: JG) is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises' digital transformation.

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Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

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Aurora Mobile Limited

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Ms. Xiaoyan Su

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Ms. Linda Bergkamp

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