MyBundle and Bango partnership gives more than 10 million US households new streaming and subscription choices
Through partnerships with 180+ broadband providers, deal accelerates MyBundle’s billing integration deployments and deepens Bango’s US consumer reach
CAMBRIDGE, United Kingdom and FORT LAUDERDALE, Fla., Oct. 24, 2023 (GLOBE NEWSWIRE) -- Bango (AIM: BGO), the global platform for data-driven commerce, and MyBundle, the premier online platform connecting consumers, streaming services and broadband providers with tools to simplify streaming television, announce a partnership to open up deeper access to US consumers for streaming subscription services.
Leveraging the Bango Digital Vending Machine® technology, this collaboration enables MyBundle to accelerate the deployment of a range of new tools and offerings to the MyBundle marketplace serving more than 180 broadband provider customers in the US. MyBundle broadband partners service more than 10 million US households.
The US broadband landscape is characterized by its fragmentation, with more than 3,000 providers catering to the nation’s urban, suburban and rural communities. For streaming TV providers, harnessing this diverse market can be a challenge. MyBundle acts as the linchpin between streaming services and the broadband industry.
The partnership with Bango accelerates time-to-market and expands the range of subscription services offered by MyBundle. Broadband providers can quickly and effortlessly provide their customers with a comprehensive selection of services, enhancing customer engagement and loyalty. Streaming TV (SVOD) providers now have an easy way to expand their reach to millions more customers across the US, including those getting broadband for the first time.
The Bango Digital Vending Machine® offers pre-built integrations for many of the world’s leading subscription products and streaming services to expand MyBundle’s subscription portfolio. Through Bango's single API integration, MyBundle can quickly deliver streaming services within months, dramatically reducing time-to-market.
“We’re delighted to work with MyBundle to help address this lucrative niche in the US market. Our partnership helps quickly and easily deliver the best subscription services to consumers through MyBundle’s broadband partnerships and opens more opportunities for our content provider partners looking to expand in the US market.” Anil Malhotra, CMO at Bango
“During this period of enormous change and disruption in the video ecosystem, consumers are looking for help. By simplifying the streaming experience via our broadband partnerships, MyBundle’s suite of tools offers streaming services another avenue for growth. By partnering with Bango, MyBundle can now even more quickly broaden the range of subscription services available to our customers.” Jason Cohen, Co-Founder and CEO of MyBundle.
About Bango
The world's largest online merchants, including Amazon, Google, and Microsoft, use Bango technology to acquire more paying users.
Bango has developed unique purchase behavior technology that enables millions more users to buy the products and services they want, using innovative payment methods, including carrier billing, digital wallets, and subscription bundling. Bango harnesses this purchase activity into valuable marketing segments called Bango Audiences. Merchants use these audiences to target their marketing at paying customers based on their purchase behavior. Better targeting increases spend through the Bango payments business, in turn generating more data insights, creating a powerful virtuous circle that drives continuous growth. Everyone connected to the Bango Platform thrives as the virtuous circle grows.
Bango, the technology behind every payment choice. For more information, visit
About MyBundle
MyBundle () is the industry-leading consumer and enterprise platform simplifying streaming TV. MyBundle’s free and easy-to-use tools help consumers discover and manage their streaming service subscriptions, watch free live TV, and find content to watch across their services. Incorporating more than 150 streaming services and partnering with more than 180 broadband providers serving more than 10 million customers and growing, the MyBundle platform helps consumers navigate the streaming video world and creates new growth opportunities for programmers and high-speed data distributors alike.
Media contacts:
Anil Malhotra, CMO, Bango
Tel: 7
Eric Becker, Becker PR for MyBundle
Tel: 1- (303) 638-3469
