The renaissance of industrial hemp in North America: How New Holland supports an evolving industry. The latest Top Story available on CNHIndustrial.com

In 2018 the legalization of hemp as a national commodity crop in North America sparked a renewed interest in its environmental benefits and wide ranging uses. A once popular crop is on its way back onto farmlands across the U.S. with New Holland Agriculture leading the way. This thought provoking article traces the history of hemp and explores its exciting future:

London, July 28, 2020

Hemp, once the mainstay of a myriad of commercial and industrial products, suffered one of the sharpest declines in cultivation in the history of agriculture. This article explains why this versatile and sustainable crop went from ubiquity to anonymity and how New Holland Agriculture, a global agricultural brand of CNH Industrial N.V. (NYSE: CNHI / MI: CNHI), is spearheading its revival. The reader is provided with a brief history of the hemp industry, an analysis of some of the common misconceptions that surround this crop and an in depth description detailing the innovative projects that New Holland is pioneering in the U.S. to help stimulate its renaissance.

One of the most exciting initiatives sees , North America’s leading non-partisan hemp advocacy group based in Washington D.C. The aim of this partnership is to promote the return of hemp as a commodity crop by providing education and thought leadership to potential suppliers.

The article is illustrated with video footage and images and contains interviews with the New Holland team who provide valuable insight and a glimpse of the commitment and passion of the people who are driving this project.

CNH Industrial is committed to a better future and is, therefore, actively involved in protecting the environment and preventing climate change by championing more sustainable agricultural practices and crops. Hemp, which can be used in a extensive array of both commercial and industrial products, paired with its sustainable and regenerative character, is truly unique. Find out more about the hemp renaissance at:

CNH Industrial N.V. (NYSE: CNHI / MI: CNHI) is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Heuliez Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website:

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Media contact:

Laura Overall                                                                 

Corporate Communications Manager

CNH Industrial

Tel. +44 (0)2077 660 338                 

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